BERLIN The convergence of consumer electronics and information technology is front and center at the Internationale Funkausstellung (IFA) trade show here.
Intel’s "Viiv" was one of several technologies showcased here. Intel and Philips also announced a partnership in digital consumer electronics. Philips presented a TV-computer on a PC platform designed for the living room. The MCP9350i includes an Intel processor and hyperthreading capabilities and a 250-Gbyte hard drive.
Until now, the system did not meet Viiv specifications Intel recently unvelied. However, in a joint announcement with Intel manager Don MacDonald, representatives of Philips’ Consumer Electronics Division discussed future products.
But the semiconductor division of Philips appears more cautious. The chip unit does not want to preclude the possibility of TV design wins for its Nexperia processor platform. "We think [Viiv] is an interesting platform, but we do not want to commit ourselves thus far," said Maria Marced, senior vice president of sales and marketing, told EE Times.de.
Marced added, "We have our own reference designs that use the Nexperia processor." She said the Philips electronics group uses different approaches, including a combination of the Intel and Nexperia architectures and developing solutions that rely solely on Nexperia.
Taiwan's Acer is fully aligned with Intel. After years on the sidelines, the Taiwanese PC maker returned here with a large multimedia product portfolio. It is also focusing on its distribution division in Germany, which distributes products ranging from multimedia PCs to flat panel TVs.
"Does the PC win in the living room? We think that this already happened," said Oliver Ahrends, CEO of Acer Germany, referring to use of laptops for multimedia purposes.