BANGALORE, India Instead of waiting for the Indian semiconductor market to grow, Freescale Semiconductor is partnering with Indian design houses to create solutions around Freescale products for the regional and even global market.
Freescale has partnered with more than 25 small independent design houses in India that have hardware and software design capabilities to create solutions, such as the capacitor discharge ignition for two-wheelers which uses an 8-bit microcontroller from Freescale’s HC08 family, said Ishrat Hakim, vice president, Asia Sales, Freescale Semiconductor Hong Kong Ltd.
Another solution created with an unnamed local design house is the digital sinewave inverter that uses Freescale’s 56F DSP controller.
"The idea is to invest together to benefit together," said Hakim. "The design houses must have domain knowledge and define the solution and we will help in developing prototypes and help in marketing the solutions globally through our channels. It does not make sense to wait for the local semiconductor market to grow for it will take years to reach the levels of other Asian countries such as Korea and Taiwan."
Sanjeev Keskar, country sales manager, Freescale Semiconductor India Pvt. Ltd., said "Among the areas we are working on solutions with these houses include motor controls, power inverters, automotive electronics, networking and wireless communications. We typically identify a market segment such as the digital consumer space, identify a design house, together develop a system or sub-system and take it to market," he added.
Besides independent design house partnerships, Freescale also has its design alliance program in India, which works with the big solutions providers such as Wipro Technologies, KPIT Cummins and Satyam Computer services Ltd. Motorola's legacy helps greatly in arriving at such relationships, Keskar added.