COLORADO SPRINGS, Colo. Jef Graham, formerly chief executive of Peribit Networks Inc., has joined a startup formed by three veterans of iMedia Corp.
Graham’s mission at RGB Networks Inc. will be to raise the profile of the video-processing specialist among incumbent phone exchange carriers to the level it already enjoys with cable TV operators.
RGB's founders are calling their rack-based programmable FPGA system a video switch, though it cover MPEG-4 multiplexing, switching, routing and dejittering. That makes it appropriate for customized digital ad insertion as well as IPTV and video on demand.
RGB was founded in 2001 by iMedia's Adam Tom, Edward Krause and Peter Monta. The company garnered venture funding in 2003 from Accel Partners, Comcast Interactive Capital and Kleiner, Perkins, Caufield and Byers.
Graham, who had spent several years at 3Com Corp. and Hewlett-Packard Co. before joining Peribit, said: "I suddenly realized I had spent my entire career in enterprise networks, and here was something really different."
RGB’s Video Intelligence Architecture integrates proprietary MPEG compression algorithms and multiplexing methods into programmable FPGAs and modular software components. Originally, the company planned to debut its system with an IPTV headend aggregator, but the founders realized that a market segment could be exploited by offering a 48-channel, all-digital simulcast system for decoding, modulation and upconversion of up to 48 analog channels.
The same hardware used for this year’s Simulcast Edge Processor will be used for a grooming and rate-shaping platform to be introduced later in the spring. This will be followed by a range of processors offering interfaces for RF, eight-port Gigabit Ethernet or single-port, 10-Gbit Ethernet interfaces.
For cable TV market, Motorola Inc. is serving as RGB’s sole, but non-exclusive, partner for the Americas. As the company expands both geographically and among new types of carriers, it will seek additional partners.
"For [a cable] headend, a single rack-mounted platform for all these different applications makes sense," Graham said. "But as we begin to look at telcos who need [Network Equipment Building Systems] equipment in the central office, a chassis-based system probably is where we will take this.”