MANHASSET, N.Y. Global subscribers to digital video recording (DVR) services will rise by a factor of nearly seven between 2005 and 2010, according to market research firm iSuppli Corp.
iSuppli (El Segundo, Calif.) projects the number of global subscribers to DVR services rising at a compound annual growth rate (CAGR) of 45.3 percent from 12.9 million in 2005 to 83.4 million in 2010.
"DVR is driving the transition of consumer video consumption from broadcast-or linear programming-to non-linear video consumption and personalized viewing," said Mark Kirstein, vice president, multimedia content and services for iSuppli.
The impact of DVR goes well beyond just driving equipment sales and service subscriptions, Kirstein observed.
He noted that service providers are leveraging DVR to reduce churn and to support Internet VoD services, while content providers are transitioning their advertising strategies to leverage interactivity and counter the skipping of commercials that DVR enables.
In other trends, equipment manufacturers are offering DVRs for multi-room applications and for media home networks. Portable DVRs also are emerging, aligned with Personal Media Players (PMPs).
The study also noted that DVR deployments are accelerating in Europe, where both satellite and new IPTV offerings are emerging. Meanwhile, in Japan, DVR has proven popular in DVD players/recorders, while networked DVRs are appearing elsewhere in Asia.
Total DVR equipment shipments will rise to 84 million units by 2010, while service revenue will reach $2 billion, iSuppli projects.