PARIS As the World Cup soccer tournament builds toward its climax, technology companies involved in the ballyhooed launch of mobile TV launch are scrambling behind the scenes to gather data on "real-world" broadcast reception.
The tournament has provided backers with fodder to tout the birth of mobile TV. Texas Instruments and Nokia, for example, will stage a Fourth of July press event in Munich, Germany, in conjunction with a World Cup semifinal match.
Other chip and handset vendors are meanwhile seeking concrete data on mobile TV trials. Some companies have signed up independent consultants to collect data on an Italian DVB-H-based mobile TV broadcast during the World Cup.
While most data have yet to be disclosed, three executives of the French multimedia chip maker DiBcomMarco Landi, chairman; Khaled Maalej, CTO; and Yannick Levy, CEOprovided EE Times with personal reports on mobile TV broadcasts during their recent visit to Rome.
The DiBcom executives used LG U900 and Samsung P910 handsets to receive soccer broadcasts. Both are designed to receive DVB-H-based mobile TV broadcasts. LG's handset incorporates Microtune's DVB-H tuner while Samsung's uses a Freescale tuner. Both handsets use DiBcom's DVB-H demodulation chip.
The handsets were able to receive eight channels currently being broadcast by 3 Italia, a subsidiary of Hutchison Whampoa. 3 Italia has built its own DVB-H broadcast network, separate from an existing 3G cellular network.
Unlike the poor signal coverage broadcast earlier this month in Berlin by T-System during DVB-H trials, 3 Italia demonstrated more than adequate commercial coverage, according to the DiBcom executives.