SAN JOSE, Calif. When Cadence failed to arrange booth space for next year's Design Automation Conference (DAC), there was a flurry of speculation about Cadence abandoning the EDA industry's premier showcase in 2007. Not so, say Cadence executives but just how Cadence will participate remains in question.
It's traditional for EDA vendors to meet at each DAC to select booth space for next year's conference. But Cadence did not select booth space in the July 26 EDA vendor meeting at the 2006 DAC, and did not offer any public explanation. As one of the two largest EDA vendors, Cadence's withdrawal could have a severe impact on DAC.
Mike Fister, Cadence CEO, said at the CDN Live! conference here Tuesday (Sept. 12) that Cadence's presence at the 2007 DAC will be "significant." Asked about booth space, he said "we did not commit to that, but there's lots of time to commit."
Fister said, however, that the company's main interest in DAC is to foster a "technology interaction" between Cadence's technical representatives and end users. To this end, he said, the technical program is the "best part" of DAC. Fister noted that Cadence contributed technical papers to DAC this year. In fact, a paper co-authored by Andreas Kuehlmann of Cadence Berkeley Labs won a DAC "best paper" award.
"I think [DAC] could have an increased technical focus," Fister said. "If it ever degenerates to have no technology focus, it will totally be a beauty pageant."
Ajoy Malhotra, senior vice president of marketing at Cadence, said the company hasn't yet decided whether it will have a booth at next year's DAC. He noted that Cadence is investing considerable time and effort into its own CDNLive! conferences, but said that it would be "ludicrous" to pull out of DAC. "We'll participate, but how remains to be seen," he said.
Despite its participation in the technical program and on panels, Cadence opted for a relatively small booth at DAC 2006.