NEW YORK Chinese PC maker Lenovo has won marketing rights with the National Basketball Association in both the U.S. and China as an "official partner of the NBA."
Lenovo has also introduced a statistics tool available on nba.com and on broadcast games which will rate player performance.
"This is a tool for coaches to see what combinations of five, four, three players are executing the best at any moment of a game," said Hall of Fame coach Lenny Wilkins, at a press conference here this week (Oct.22).
Lenovo will unveil its statistics tool at the start of the 2006 NBA season. The stat will show the best combination of teammates and identify the best individual through five-player combinations for each game, and over the entire season.
In this year's NBA finals, the Lenovo stat tool showed the best lineup for the champion Miami Heat included Dwyane Wade, James Posey, Gary Payton, Antoine Walker and Alonzo Mourning.
Missing from the list was former NBA MVP Shaquille O'Neal. O'Neal, the 7'1" Miami Heat center is an 11-time NBA All-Star and named one of the 50 Greatest Players in league history.
However, the Heat lineup with the greatest point average during the NBA championships included backup center Mourning, not O'Neal, according to the Lenovo Stat.
Lenovo, after acquiring the IBM's Personal Computing Division, has been aggressively pursuing marketing and branding opportunities with sports franchises. It sponsored the Winter Olympics in Turin, Italy, and has already wrapped up the deal to be the technology sponsor during the 2008 Olympics in Beijing.