SAN FRANCISCO Cingular, now the wireless unit of AT&T, said Monday (Feb. 12) it has selected Qualcomm Inc.'s Forward Link Only (FLO) technology for mobile TV deployment and signed a definitive agreement with Qualcomm's MediaFLO USA Inc. subsidiary to deliver mobile entertainment and information services to subscribers. The companies expect to make the service available to customers in late 2007.
AT&T (Atlanta) will launch mobile TV services from MediaFLO USA on phones specifically designed to emphasize mobile TV ease of use, the companies said. AT&T will also have access to advanced features MediaFLO USA expects to launch in the second half of 2007, including a multicast video clip distribution service, a data-casting application for real time information and entertainment and audio services, the companies said.
"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile media experience wherever they are, whenever they want it," said Paul Jacobs, CEO of Qualcomm (San Diego), in a statement. "This agreementthe first of its kind between our two businessesgoes a long way toward making that vision a reality."
Another major U.S. wireless operator, Verizon Wireless, is planning to roll out MediaFLO technology in its upcoming V Cast mobile TV offering later this quarter. Gina Lombardi, MediaFLO USA president, recently said the service will be available in 20 to 30 major U.S. markets.