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Opinion: ST-NXP Wireless needs a new name

6/30/2008 02:00 PM EDT
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Steven Taylor
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re: Opinion: ST-NXP Wireless needs a new name
Steven Taylor   8/25/2008 8:34:26 AM
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The fact that 1) they didn't come up with an inspired name, 2) they didn't bother to claim even the proper URL for the unimaginative ST-NXP Wireless, and 3) the news of the Ericsson Mobile Platform deal comes so soon after the ST-NXP deal suggests to me that the latter has been planned all along. If they don't come up with a decent name shortly we must assume that more deals are in the pipeline. Infineon anyone?

My Best Guess
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re: Opinion: ST-NXP Wireless needs a new name
My Best Guess   8/14/2008 2:35:59 PM
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Fact is that NXP sold their mobile and personal business to ST, as ST will actually pay NXP for their majority share in the 'joint venture'. Though, officially a joint venture, I guess that all that believe that this is a true and durable type of joint venture are either pretty naïve. It is to prevent NXP tossing their mobile and personal BU over the fence, wishing ST all the best with their great purchase. If I would be involved in constructing the deal, I would certainly make sure that there would be sufficient stake for NXP in the deal, such that they would do their very best to disentangle the NXP mobile and personal part in a very effective way, solidly embedding it in the ST-NXP joint venture, making sure the 20% share is worth cashing when the 'new organization' has settled to a stable state. After that, it is NXP out and the rest will be just ST. So why bother spending a fortune on creating a brand for a company that only acts as an intermediate entity to intensify NXP for proper hand-over of all their mobile and personal assets to ST? On top of that, the mobile and personal market is very, very consolidated, so the ST and NXP key account in this market will not be confused by the temporary ST-NXP name for ST's mobile and personal business.

MikeR2
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re: Opinion: ST-NXP Wireless needs a new name
MikeR2   6/30/2008 10:03:23 PM
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Whoever came up with ST-NXP as a name must have had a sense of humor since one will have to pronounce it as "stinks-p" or "stinky-p" for short;-)

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