SAN FRANCISOElectronics heavyweights Apple Inc. and Samsung Electronics Co. Ltd. Tuesday (Oct. 14) announced new notebook PC products, some of which will compete head-to-head in the U.S.
Apple, in a scheduled event at the company's Cupertino, Calif. headquarters, unveiled a new family of MacBooks billed as environmentally friendly and offering an entry price that is $700 less than the $1,999 price of the company's previous MacBook Pro.
The new MacBook and 15-inch MacBook Pro also feature a "unibody" design crafted from a single block of aluminum, making them thinner, more durable and attractive, according to the company.
"Apple has invented a whole new way of building notebooks from a single block of aluminum," said Steve Jobs, Apple CEO, in a statement. "And, just as important, they are the industry's greenest notebooks."
The new MacBook family meets Energy Star 4.0, EPEAT Gold and RoHS environmental standards, Apple said.
The company claimed that the new notebooks eliminate toxic chemicals by containing no brominated flame retardants, use only PVC-free internal cables and components and employ energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass.
The display offers "instant-on performance" and, uses up to 30 percent less energy than its predecessor, and eliminates the mercury found in industry standard fluorescent tube backlights, Apple said.
The entry-level 13-inch aluminum MacBook, with a suggested retail price of $1,299, features a 2.0 GHz Intel Core 2 Duo with 3MB shared L2 cache, 1066 MHz front-side bus, 2GB 1066 MHz DDR3 SDRAM and Nvidia GeForce 9400M integrated graphics, Apple said. Apple said it worked with Nvidia on the 9400M and is the first to bring it to market in the new MacBook family.
Apple said it also updated MacBook Air and the 17-inch MacBook Pro. MacBook Air, priced starting at $1,799, now includes new NVIDIA GeForce 9400M integrated graphics and a faster architecture, Apple said. MacBook Air is available with a 120GB 4200 rpm hard drive, a 50 percent increase from the previous generation, or a new 128GB solid state drive, according to the company.
The updated 17-inch MacBook Pro now comes standard with a high resolution 1920 x 1200 LED-backlit display and a larger 320GB hard drive or an optional 128GB solid state drive, Apple said.
Apple's announcement had been highly anticipated since the company earlier this month scheduled a media event for the occasion. Rumors about the new notebooks, including pricing and hardware, have been circling the Internet.
Apple also unveiled an LED cinema display for the MacBook family featuring a 24-inch LED-backlit widescreen display with built-in video camera, microphone and speakers.