BANGALORE, India Industry executives told the
Embedded Systems Conference Bangalore 2009 here on Thursday (July 23) that significant opportunities exist in the Indian embedded market.
Senior executives from Sasken Communication, Texas Instruments and Wipro Technologies cited emerging trends that offer new growth possibilities.
"Big opportunities exist in the IP and software space as the amount of software in embedded devices is rising," said Wipro's Arvind Jayabal. "The business is going from being device-driven to services-driven; there is much proliferation of open source software and rising user interface content in the devices. All of these provide growth markets."
"Software in end-applications, aspects of board-level design and manufacturing such as procurement, testing and system integration, emerging markets in healthcare, energy, consumer electronics and [India's] national identity card program offer lots of opportunities for companies here to grow," added Praveen K. Ganapathy, director, business development at Texas Instruments (India) Pvt. Ltd.
Increased domestic defense production along with "the spreading platform approach to devices, device connectivity, public-private partnership programs and the rising re-use of IP in the embedded space--all of these are potential growth segments," G. Venkatesh, executive director and chief technology and strategy officer at Sasken Communication Technologies Ltd., told the ESC Bangalore conference.
Panel moderator K. Chandrasekhar, former Asian director of strategic alliances and partnerships at NXP Semiconductors, added that the Indian embedded industry now employs over 125,000 engineers. It also accounts for 81 percent of all design revenues.
"There seem to be lots of entrepreneurs in this space, but the small companies do not seem to know how to grow to more than a million dollars in revenues," Chandrasekhar said. Nevertheless, he added, smaller companies here are capable of expanding into product development.
Wipro's Jayabal said Indian embedded companies must not wait for architecture and product specifications if they want to grow beyond the "implementers" stage. As for Texas Instruments, which helped launch India's embedded design ecosystem, Ganapathy said Indian companies must go beyond the cost-plus model of providing services in order to grow.
K.C. Krishnadas is site editor of TechOnline India