SAN FRANCISCO -- Bruised by a setback or two, Intel Corp. is hitting what some observers believe is the ''reset button.''
At a press event here, Intel moved to regroup by reiterating its strategy for growth. Besides PC processors, the company sees system-on-a-chip (SoC), embedded, health and mobility as its key future engines of growth.
During the event, it also appeared that Intel hit the ''reset button'' --or regrouped--after a recent slowdown and a setback in Europe. Recently, Intel barreled past analysts' revenue estimate in the second quarter on strong demand for its microprocessors and better-than-expected gross profit margins as conditions improved in the PC sector after a sharp drop off in sales during the prior quarter.
But the company posted a loss for the quarter, though, hurt by a $1.5 billion fine imposed by the European Commission, which had ruled against Intel in an anti-competitive investigation.
Intel is still smarting from the decision, but nonetheless, it is moving full speed ahead and seeking new growth markets. For years, it has been trying to expand beyond its x86-based processor business. But over the years, Intel has stumbled in various non-processor endeavors. It has failed in ASICs, cell-phone chips, communications, network processors and other segments.
So what is Intel trying next? At the press event, Intel talked about four growth engines, most of which have already been announced. Some efforts will succeed. Others won't.
Besides processors for PC, here are Intel's future growth drivers: