SAN FRANCISCOOpportunities for EDA to generate more revenue from outside the semiconductor industry was a hot topic at this year's Design Automation Conference, with executives suggesting that EDA could play in markets including medical devices, military/aerospace, automotive and clean energy technology.
In a panel on green technology Thursday (July 30), Dennis Buss said that traditional CMOS scaling as prescribed by Moore's Law is in its waning stages, but that new markets including "green" electronics aren't dependent on scaling and will present plenty of opportunity to EDA and other industries.
"Moore's Law is coming to an end. That's the bad news," Buss said. "But the good news is, it really doesn't matter."
The emerging green space will offer tremendous opportunity for competitive advantage based on technology, including EDA tools, Buss said.
Panelists outlined new growth opportunities in smart grid and smart metering technology, alternative energy development and water management, among others.
Such technologies offer a substantial industry for the electronics industry to "get its teeth into as it goes forward," according to Peter Williams, a distinguished engineer at IBM and chief technology officer of IBM's Big Green Innovations division.
Green technology represents "the biggest sea change since the Sputnik era," said Walden Rhines, chairman and CEO of Mentor Graphics Corp., noting the high level of awareness and government funding behind the movement. "As with Sputnik, nothing really happens until engineers get involved and start creating capabilities."