LONDON Consumer electronics giant Apple Inc. is being accused of using its commanding purchasing position to manipulate NAND flash memory prices, according to a Korea Times article.
The article attributes the accusation to "chipmakers" but cites "industry sources" who are apparently frustrated that Apple is placing large orders for NAND flash memory and then buying less memory, thereby causing an oversupply in the market which suppresses prices.
Big long-term orders by Apple for NAND memory were being reported in April 2009.
What may be arguable is whether over-ordering is a deliberate policy by Apple or just happenstance in what has been a difficult year. However, the observation is made in the article that Apple has enjoyed earnings due to the popularity of the iPhone handset while South Korean chip providers such as Samsung and Hynix are struggling.
"Apple should certainly be blamed for deteriorating the supply and demand cycle in the global NAND flash market," The Korea Times quotes an un-named industry official as saying. The article goes on to say that the Apple iPhone is proving less popular in China, Japan and South Korea than it has in the West.
Related links and articles:
Korea Times article
Is consumer electronics going the Apple way?
Higher NAND memory prices coming, analyst says
Top vendors increase NAND flash market share, says research