Texas Instruments Inc. believes it is well-positioned to serve the increasing need within the consumer electronics industry for full functionality products and executives said the company will continue to invest in and engage with OEMs offering such services.
As a result of changing customer demand, the company is also altering how it interacts with its OEM customers and moving beyond the wireless handset market to offer products targeted at varied mobile computing products, including e-book readers and tablets, according to Marcelo Vieira, director of OMAP product management at TI.
In a written response to questions submitted by EE Times Vieira discussed the range of services and products offered by TI and gave further insight into how the company is moving to differentiate itself in the market place. Here are excerpts from Vieira's comments:
EE Times: What are the three biggest changes you are seeing on the mobile handset market in 2010 and beyond?
: TI is dedicated to building future technologies that enable groundbreaking mobile use cases that simplify common tasks and make user interfaces more intuitive. It is our belief that features like touchless gesturing and 3D high-definition mobile capabilities will have the same impact as the touchscreen does todayradically changing how we interact with our mobile devices and the things around us.
All of these features will be available on devices by 2011, and many of them are up and running in demo form at Mobile World Congress 2010.
There are a number of trends we see evolving in the future. For starters, TI sees smartphones driving the future of the industry, and an increasing desire among manufacturers to bring smartphone functionalities to lower-tier markets
But it does not stop with smartphones. There is an increasing need to bring smartphone like capability into new form factors and new end equipments, such as tablets, eBooks or "fourth screen" mobile devices. OEMs want to leverage the same platform, the same operating system and the same applications across multiple products and multiple product categories.
This is where the OMAP solution fits extremely well, allowing OEMs and ODMs to build a scalable platform with the most amount of innovation and differentiation. As this occurs, the demand for more advanced multimedia capabilities and robust connections in mobile devices will continue to increase, especially with the introduction of leading-edge applications. Consumers will continue to live with a "multitasking" mindset, and will expect the same from mobile devices.
The term "open" will also continue to drive advancements into the future. For developers working with barrier-free operating systems like Linux and Android, the possibilities are endless for future advancements and the next round of awe-inspiring applications. Ecosystem communities, like TI's OMAP ecosystem, foster this inspiration. This community represents 400+ partners who work closely with TI to change how consumers experience and interact with devices.