LONDON Quartics Inc. (Irvine, Calif.) has announced the opening in Shanghai of its center of excellence for video algorithm development and systems engineering. The company also introduced its programmable Qvu processor for video enhancement technology to consumers and OEM/ODM customers in China.
An extension of Quartics' existing worldwide engineering operations and technical support, the R&D center in China will focus on video innovation, video algorithm development and implementation and support of customers in China. Employing more than 20 engineers today, the center will expand to include up to 50 personnel later this year.
According to the market research firm Semico Research, the Chinese consumer electronics market grew in 2009 at 19 percent and is predicted to show a 13 percent CAGR through 2015.
"Demand for enhanced high definition viewing experiences across a broad range of device platforms is exploding within China," said Rich Wawrzyniak, senior market analyst for ASIC and SoC at Semico Research. "As few solutions available today can combine the benefits of post processing with programmable hardware and optimized software at the right consumer cost point, Qvu technology has the potential to establish a significant share of market in China."
"The new center in China will allow Quartics better access to some of the world's top video engineering and product development talent as well as a closer physical location to our future customers in the region," said John Yuan, vice president of engineering for Quartics.
"We are very excited to be taking this next step in the growth and evolution of Quartics," said Sherjil Ahmed, CEO and founder of Quartics. "China represents a significant market opportunity for the Qvu solution, and we look forward to broadly extending the benefits of our world-class technology to consumers, OEM and ODM companies in China."