MUNICH, Germany --- Publisher and exhibition organizer CMP Media LLC and Messe Muenchen GmbH, owner of the biennial Electronica exhibition, have agreed to stage electronicaUSA alongside the Embedded Systems Conference in San Francisco in 2004.
According to Manhasset, New York, based CMP Media, the two events will unite to form a new format of event including an exhibition, business events and technical conferences. CMP is the publisher of SBN.
"Our aim is to create an industry event that facilitates innovation by spotlighting the latest technologies and encouraging meaningful business interaction," said Jeff Patterson, president of the CMP Media electronics group, in a statement.
The first annual electronicaUSA with Embedded Systems Conference is scheduled to take place in San Francisco at the Moscone Convention Center, March 29 to April 2, 2004.
No details were given about how the ownership of the combined event would be split between CMP Media and Messe Muenchen.
Within the exhibition individual areas are set to cover different product types including dedicated areas for embedded systems, semiconductors, EDA tools, electromechanical and passive components, displays, enclosures, test and measurement equipment.
Other products areas expected to have dedicated exhibition areas are: connectors, cables, switches, sensors and microsystems, power supplies and assemblies and subsystems.
Organization by product type, and the breadth and scale of exhibits, is a hallmark of Electronica in Munich, which is often cited as the world's largest electronics exhibition. The 2002 Electronica is due to run November 12 to November 15, while a European version of the Embedded Systems Conference is set to run alongside it November 11 to November 13.
In the past, the U.S. exhibition that was closest in scope to Electronica was the west coast based Wescon, although that show lost support through the 1990s as exhibiting companies seemed to favor events with a narrower focus.
"At present there is no major event in the United States for the electronics industry. Instead there are many specialized conferences that attract segments of the industry," noted Joachim Ensslin, managing director of Messe Muenchen, in the statement from CMP.
During the 1990s Messe Munchen expanded from its base in Europe to produce regional events such as Componex/electronicIndia, electronicChina, electronicAmericas and electronicAsia. The company markets these under the Global Electronics Network name.