MILPITAS, Calif. -- LSI Logic Corp. today announced it is stepping up its investment in the communications market by establishing two new divisions focusing on broadband communications and wireless.
"Within the communications industry, the broadband segment has grown tremendously, while the booming wireless market continues to develop its own unique needs," said John Daane, executive vice president of communications, computer and ASIC products at LSI Logic. "This strategic realignment will allow us to best serve these high-growth markets."
The two new divisions have been split off from LSI Logic's Communications Division. The Broadband Communications Division is developing digital-signal processors (DSPs) and ARM processor cores, while the Wireless Division will focus on the wireless handset business.
Giuseppe Staffaroni today was named vice president and general manager of the Broadband Communications Division and Danny Biran will hold the same positions in the newly created Wireless Division.
The Broadband Communications Division is developing digital-signal processors (DSPs) and ARM processor cores. Staffaroni said his group is focusing on two primary objectives: powering broadband-access products that connect peripheral devices to the Internet, and supporting the bandwidth-intensive broadband networks that make up the Internet backbone.
"The communications market has been driven heavily by a building boom of the Internet infrastructure," Staffaroni said. "Not only is the Broadband Communications Division powering wide area networks WANs, but we're also providing customers with technology to build state-of-the-art products which will change the way people access the Internet. We intend to develop intellectual property to further address these markets and expand our product line."
In the wireless arena, "we see a future where there will be a proliferation of hand-held, peripheral products delivering data from the net," Biran said. "These products will rely on highly integrated systems-on-a-chip."
The new Wireless Communications Division, which becomes the company's seventh vertical-market group, includes its own staff of engineers and marketing professionals. Most of the engineers in the division are located in a dedicated wireless technology center in San Diego.