SANTA CLARA, Calif.--Reflecting things to come, Intel Corp. today announced organizational changes to increase its focus on solutions for wireless and cellular communications as well as networking semiconductors. The microprocessor giant that grew huge on PC applications is aiming to become the industry's largest supplier of communications ICs.
"To take better advantage of our strengths as a building block supplier, we are sharpening our focus in the key areas of networking and wireless, as well as the internal and external services essential to supporting all of our businesses," explained Craig Barrett, Intel CEO and president.
"These newly created organizations and consolidations are intended to allow Intel to move as rapidly as possible after new opportunities offered by the Internet and e-business, and take an increased role in the fast-growing markets of networking and wireless communications," Barrett said.
Intel said its networking silicon business will be expanded with additional products and businesses from company's Applied Computing Products Division of the Computing Enhancement Group. The networking silicon business falls under Mark A. Christensen, vice president and general manager of Intel's Network Communications Group.
The Network Communications Group contains Level One of Sacramento, Calif., which was acquired by Intel this year for more than $2 billion in stock (see March 4 story). Products in the group include embedded controllers and microprocessors for communications.
Intel said it is changing the name of the Computing Enhancement Group--headed by vice president and general manager Ronald J. Smith--to the Wireless Communications and Computing Group. The new group will focus on opportunities in the growing cellular and wireless communications areas, and it will contain a Cellular Communications Division, which will include recently-acquired DSP Communications Inc. (see Nov. 19 story). The DSP Communications subsidiary supplies chip sets, reference designs, software and other technologies for digital cellular phone systems.
Intel also said its flash memory business and digital signal processing activities will report to Smith.
As part of the changes, Intel chief financial officer and senior vice president Andy D. Bryant will take on an expanded role as chief financial and enterprise services officer, said the company. Bryant will oversee execution of Intel's broad e-business strategy for customers and suppliers, worldwide delivery of employee services, and human resource strategies and initiatives, as well as provide company-wide IT and finance support to the business worldwide.