AUSTIN, Texas -- Alereon Inc., a fabless semiconductor company, is developing ultrawideband (UWB) chipsets for personal area networking applications that it said would comply with the emerging IEEE 802.15.3a standard.
The Austin-based company formally announced its existence Monday (August 25, 2003), backed by Austin Ventures, Pharos Capital and other investors, and added that it would make use of engineers and executives from Time Domain Corporation, an early pioneer of UWB communications based in Huntsville, Alabama (see September 26, 2000, story).
Eric Broockman, formerly with Austin-based semiconductor company Legerity, joins the company as chief executive officer. Jim Baker and Jeff Ross, both former executives at Time Domain, are to serve as chief operating officer and executive vice president, respectively.
Alereon currently has 27 employees with plans for additional expansion. The majority of Alereon's employees are engineers from Time Domain Corp., Alereon said.
"The opportunities in this market are tremendous with industry and analysts forecasting sales of 100 million units in 2006," said Broockman, in a statement. "Our UWB chipsets will provide high-bandwidth connectivity among consumer electronics and personal computing devices, making the cables connecting these devices today obsolete. Alereon's product will connect consumers' televisions, PCs, camcorders, digital cameras, printers, DVD and MP3 players to one another at hundreds of megabits per second at low power and very cost effectively."
Baker most recently served as chief operating officer at Time Domain Corp., where he led the company's commercial communications division. Ross served as senior vice president for corporate development at Time Domain, where he was in charge of managing the company's worldwide relationships. He also led the company's business development, corporate development, corporate communications and legal activities.
Alereon did not comment on activities at Time Domain.