Hong Kong -'The latest release of Frontier Silicon's DAB software (DAB 5.0) delivers DAB, DAB+, and DMB-Radio with rich media content via an intuitive color touch graphical user interface (GUI) at affordable mass market prices.
DAB 5.0 is designed to run on Frontier's latest and most cost-effective color touch radio solution, Venice 8.1.'It provides a fully customisable 320 x 240 color touch UI providing seamless access to WorldDMB Profile 1 DAB/ DAB+/ DMB-Radio, FM-RDS, iPod docking and USB music player.
A complete turn-key reference platform, Jupiter 8, is also available which is designed to operate seamlessly with Venice 8.1 and DAB 5.0 providing a low-risk, fast-to-market solution for radio manufacturers.
DAB Slideshow has been part of the WorldDMB family of standards for many years and is a robust, mature and well-proven technology.'However, broadcasters have been reluctant to invest fully in compelling media content due to the historical lack of mass market color screen radios.'But growing consumer demand, along with the advent of affordable color screen radios, will quickly drive the adoption of advanced multimedia radios. The addition of DAB Slideshow adds a new dimension to digital radio, bringing listeners an entirely new listening experience.
DAB slideshow transmissions are now on-air in a number of countries including Switzerland, Australia, Italy and the UK.'Broadcasters are becoming more creative as they experiment with the technology.'In Australia for example, both commercial and public broadcasters are putting a huge array of imagery on-air including news, weather, traffic camera pictures, now-playing screens, station logos and even photo-finishes from live horse racing events.'Commercial broadcasters are seeing the potential to increase advertising revenues by enriching audio adverts with full color screen images that increase brand awareness.
DAB 5.0 is sampling now to Venice 8.1 customers, with first products expected to go on sale in stores around the world in September, in time for the Christmas selling season.
For more information visit the www.frontier-silicon.com