Austin, TX--May 27, 1997-- Motorola's Semiconductor Products Sector (SPS; Austin, TX) announced changes in direction and structure to align more closely with its customers' needs.
This approach will focus on offering integrated solutions for specific market segments, and will involve phased changes over the balance of the year.
The Sector's new leadership team, headed by Hector Ruiz, Ph.D., executive vice president of Motorola and president of SPS, intends to build on SPS' integrated systems leadership, and strengthen its focus on key markets and technology platforms, in line with customer and market requirements. Ruiz also unveiled a new organizational structure supporting this direction with expanded global participation and a stronger role in each market region.
Supporting this new approach, the Semiconductor Products Sector is restructuring into four market-based groups. They are the Consumer Systems Group, led by Carlos Genardini, corporate vice president and general manager; the Networking & Computing Systems Group, led by Bertrand Cambou, senior vice president and general manager; the Transportation Systems Group, led by C.D. Tam, senior vice president and general manager; and the Wireless Subscriber Systems Group, led by Fred Shlapak, senior vice president and general manager.
Recognizing the importance of meeting on-going customer requirements, Ruiz also announced the formation of the Semiconductor Components Group. This organization will combine SPS' standard discrete and integrated circuits products under the co-leadership of Steve Hanson, corporate vice president and general manager, and Greg Williams, vice president and assistant general manager.
In line with the global nature of the semiconductor industry, the Consumer Systems Group will have its headquarters in Hong Kong, and the Semiconductor Components Group will have its headquarters in Geneva, Switzerland. This is the first time that any of Motorola's operating groups have had headquarters outside of the U.S. The other three groups will be based in Austin, TX.
In addition, Motorola SPS will leverage its worldwide presence by strengthening its regional autonomy to bring talent and technology closer to its customers. These regional organizations are Asia-Pacific and Japan--headquartered in Hong Kong and Tokyo, headed by Carlos Genardini and corporate vice president, Motohiro Kitajima; Europe--located in Geneva, led by Steve Hanson; and the Americas Region--based in Phoenix, AZ, under senior vice president Bill Seiferth. This newly-created Americas Region will help to focus Motorola's activities in the market of Latin America, as well as grow its presence in Canada and the U.S.
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