San Francisco--August 18, 1998--The evolution toward a world of more intelligent electronics is the topic of two featured speakers at the Embedded Systems Conference, which runs from November 1-5, 1998 at the San Jose Convention Center. Silicon Valley author and television host Robert X. Cringely will deliver the keynote address, and Wind River Systems's co-founder Jerry Fiddler will give a special guest lecture during the educational event and product exhibition for engineers and designers working with embedded systems.
Cringely's speech, titled "Jimmy Hoffa and Other Embedded Systems," is scheduled for Tuesday, November 3, at 6:00 p.m. He plans to talk about why current market leaders are likely to lose ground, and who the new winners in the information technology industry are likely to be.
In his speech "Enabling the Embedded Systems Revolution" scheduled for Wednesday, November 4, at 6:00 p.m., Fiddler will discuss the development of the embedded systems revolution and its economic, philosophical, and ethical implications.
With a background in both journalism and computer technology, Cringely has been writing commentary about Silicon Valley technology for decades. His second television mini-series, "Nerds 2.01: A Short History of the Internet," will be broadcast in November 1998, and his high-tech gossip column is published on the PBS Web site at www.pbs.org/cringely. Cringely wrote the "Notes From the Field," column for Infoworld from 1987 to 1995, and he authored the best-selling book Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date, which was published in 1991. His writing has also appeared in the New York Times, Newsweek, Forbes, Upside, Success, and Worth.
Fiddler has published and presented numerous papers and articles on the design and implementation of real-time systems. He co-founded Wind River Systems in order to provide consulting services for various real-time and embedded projects. He's been named a fellow of the Haas School of Business at the University of California-Berkeley.
The Embedded Systems Conference
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