Cupertino, Calif.--Sept. 29, 1999--Three senior executives from Silicon Valley high-technology companies have joined Magma Design Automation, an EDA software supplier headquartered here.
Roger Bitter has been named vice president of North American Sales. Elizabeth (Beth) K. Roemer was appointed vice president and general counsel. Robert (Bob) A. Sheffield assumes the role of chief financial officer (CFO).
In addition, Thomas (Tom) A. Senna has been promoted to vice president of Business Development at Magma.
Magma is assembling a highly experienced staff. With the executive and other recent hires, Magma now has over 100 employees. More than one-third of Magma's employees came from Cadence. A large percent have also joined from Avanti and Synopsys.
Roger Bitter has more than 28 years experience in the EDA and integrated circuit industries. Most recently, Bitter was president and CEO of Sycon Design, Inc. Prior to Sycon, he was president and CEO of TSSI, a Credence Systems subsidiary. Bitter has held executive positions with Summit Design, Inc., Compass Design Automation, Mentor Graphics Corp., Silicon Compiler Systems, and SDA (now Cadence Design Systems, Inc.).
Bitter held the positions of president of SCS-Japan KK, Compass-Japan KK, and Summit-Japan during his six-year tenure in the Far East.
Beth Roemer was most recently vice president and general counsel at CBT Systems USA Ltd., an interactive educational software company, where she was responsible for legal affairs. Previously, Roemer worked for Pacific Telesis Group, the parent company of Pacific Bell, from 1984-1997 in increasingly responsible positions. Most recently, she served as senior counsel and assistant secretary to the board. Roemer began her career at the law firm of Shartsis, Friese & Ginsburg where she worked in tax planning.Roemer is a graduate of Stanford Law School.
Tom Senna has more than 20 years industry experience having held positions in engineering, marketing, and management. Senna joined Magma from Logic Vision, Inc., where he was director of strategic marketing and business development. He was employed by Synopsys, Inc. from 1993-1997 in a variety of positions. In his last role he was senior manager for the Intellectual Property (IP) Business Development Group where he was instrumental in defining the IP business strategy. He started his career at Digital Equipment Corp. working in the ASIC and High Performance Systems group, now part of Compaq Computer.
Senna was vice chairman and a founding member on the board of directors for Reusable Application-Specific Intellectual Property Developers (RAPID), an association that promotes the use and acceptance of IP products and services.
Bob Sheffield has more than 25 years of operational finance experience working in high-technology companies. In July 1998, he joined Faroudja, a world leader in video processing technologies as vice president of Finance and CFO. From 1996 to June 1998, Sheffield was the vice president of Finance and CFO of Asante Technologies, a designer, manufacturer and supplier of local area networking products. From 1988 to 1995, he was a senior executive at Time Warner/Atari Games, known as Time Warner Interactive, a video arcade and consumer-video entertainment-software company.
Sheffield also served as vice president of Finance and CFO of Televideo Systems, Inc., a manufacturer of video display terminals, personal computers, and networks; and Gill Management Services, Inc., a computer services and software development firm.
Magma Design Automation
2 Results Way
Cupertino, CA 95014
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