LAS VEGAS " Samsung Electronics has introduced a two-chip solution for digital HDTV and digital HD set-top box applications.
The chip set includes an MPEG2 decoder dubbed S5H2010 and digital TV central processing unit, S3C2800. Samsung's first digital HDTV solution, which is already used in its domestic TV sets, including a 55-inch projection HDTV, wireless HDTV and wireless LCD TVs, targets low- to mid-range priced HDTV sets and HD set tops.
Prices for products in this price range are expected to drop drastically this year to the range of $25 to $30, said Steve Y.H. Noh, a manager at Samsung Semiconductor Inc.
The chip set integrates the main functions necessary for a HD set tops or HDTV for better picture quality and provides a graphical user interface with digital outputs of 1080i, 720p and 480p. It does not support 1080p or a dual HD stream, which are now becoming standard features for high-end HDTV sets.
Samsung's chip set integrates a 200-MHz ARM920T 32-bit RISC processor core, an HD-capable MPEG2 decoder, transport demultiplexer, a 2D graphic engine, a proprietary display processor engine, an NTSC/PAL encoder, smart card interface and PCI.
It was fabricated using a 0.18-micron process, and is available now in production quantities to consumer electronics manufacturers in the United States and South Korea, Samsung said.
Samsung said it intends to expand its chip solutions to higher-end products, and is also aiming for a more price-competitive range.
"There is a huge market opportunity for digital TVs and the set-top box market," Noh said. Market leaders include ST Microelectronics, ATI, Broadcom, Conexant and Zoran. "Samsung wants to be the leading provider of HDTV solutions."