Renesas Technology Corp. has reorganized its Chinese sales and technology support operations, a move intended to improve customer service in the country.
Renesas (Tokyo) said it merged four sales and application technology subsidiaries into a single structure headed by Masahiro Yamamura, chief executive and managing officer of Renesas Technology (China) Co. Ltd.
As a result, 10 facilities were consolidated into seven sites in Shanghai, Beijing, Qingdao, Hangzhous, Shenzen, Xiamen, and Hong Kong. There was no reduction in headcount, however. Renesas employs approximately 370 people in China, according to a company spokeswoman.
Previously, separate sales subsidiaries served customers in either the northern or southern regions of China. Technology support was also divided between sites on the mainland and Singapore.
The change, which took effect on Jan. 1, reflects the needs of both foreign-based and local customers for uniform service throughout China as they expand their own regional businesses. In a released statement, Renesas said the new structure will "provide customers with integrated contact points, as well as more efficient and comprehensive support."
Sales in China represented approximately 8 percent of Renesas' global revenue in fiscal 2005.