Cypress Semiconductor Corp. has selected Newark to distribute its PSoC mixed-signal arrays, which provide programmable platforms for integrating as many as 100 peripheral functions with microcontrollers.
The devices are appealing to design engineers—Newark's core customer base—for the savings they afford in design time, board space, and system cost.
"We are very excited to add Newark to our distributor line-up," said Phil DeMarie, vice president of distribution sales for Cypress (San Jose). "Newark has developed a reputation for aggressive marketing and excellent customer service, and we anticipate that they will play a big part in helping us reach our goal of 20,000 customers for programmable products."
The franchise agreement also allows Newark (Chicago) to distribute Cypress' USB controllers and timing products.