At a Board Meeting held on December 27, 2007, the Board of Directors of Fujitsu General Limited passed a resolution to cease activity in the visual display business.
The Visual Display Division of Fujitsu General Limited had focused its efforts in the PDP category primarily in overseas markets including the U.S. The focus of their marketing was high-end value added products, and their marketing direction was to concentrate on the Custom AV market specializing in advanced AV systems and high end custom installations in North America and the United Kingdom. During the past several years, the pricing and profitability of this segment had compressed beyond the point which the company could realize a satisfactory return on investment. The company expects that this market situation will continue in the future.
In light of these conditions and the business structure of our company, Fujitsu has decided that they will discontinue participation in the visual display business at the end of March, 2008 and concentrate our operating resources on our core business of heating and ventilation equipment instead. Previously in 2005, Fujitsu had sold its interest in FHP, which manufactured plasma displays in Japan.
However ,as a system integrator, Fujitsu will continue the visual display business for the domestic business route in Japan and continue to provide after sale service for visual display products after the March 2008 business closure.