On the heels of celebrating 15 years serving Japanese electronics markets, Altera announced that it has signed distribution agreements with Marubun and Tachibana Tectron. Addressing the increased adoption of programmable logic into new applications, the new distributors will enable Altera to expand its customer service and support. According to the company, 25% of its business comes from Japan.
Both distributors will support and service all of Altera's programmable solutions including Stratix and Cyclone FPGAs, MAX CPLDs, HardCopy structured ASICs, Quartus II software, and all development kits, embedded processors and IP cores.
Marubun is one of Japan's largest semiconductor distributors with 24 offices worldwide. Tachibana Tectron has a broad customer base and technical support capabilities and extensive expertise in embedded systems and computing.
"Demand for programmable logic in the digital consumer and communications markets is growing rapidly at the expense of ASICs," said Marubun’s CEO and representative director Takashi Satoh. "Under the new partnership with Altera, Marubun will be able to provide the best solutions to Japanese customers who are looking for fast time-to-market and fast time-to-production with the lowest risk."
"Tachibana’s technical support and system solutions expertise is an ideal match for Altera in Japan," said Tachibana Tectron’s president, Shigeo Nakasaka. "Our partnership agreement comes at a time when an increasing number of designers are turning to programmable logic for the first time. Altera can rely on Tachibana to leverage its experience in introducing new technologies to new users and see a broader adoption of its products in Japan as a result."
"The new partnerships with Marbun Corporation and Tachibana Tectron complement Altera’s strategy to reach even more customers in Japan," said Hiro Higuma, president of Altera Japan, Ltd. "With the addition of these two new partners, Altera will be able to service the growing number of system designers who are taking advantage of the flexibility and time-to-market benefits of programmable logic."