Lattice Semiconductor announced that it's added Rochester Electronics as an authorized distributor for its discontinued products. Known as "leaders on the trailing edge of technology," Rochester will fill orders from customers for products that have been discontinued by Lattice.
Rochester Electronics is a value-added distributor that provides continuing customer service when suppliers discontinue products, which can sometimes create challenges for both the supplier and certain customers.
"Every product and technology has a life cycle," said Steve Donovan, Lattice corporate vice president of sales. "Unavoidably, however, the manufacturer's decision to discontinue a product is sometimes not the best schedule for the customer. Our partnership with Rochester Electronics will help us expand our discontinued product support capabilities and allow Lattice to better serve our customers."
Rochester's founder and CEO Curt Gerrish says: "Our agreement with Lattice means we can now provide a more complete package of discontinued semiconductors. Our customers can now satisfy most of their requirements with just one call. Lattice products are a significant addition to our product line."
For more information, about Lattice Semiconductor Corporation and Rochester Electronics, visit www.latticesemi.com and www.rocelec.com, respectively.