LONDON ZBD Displays Ltd., a company formed to commercialize zenithal bistable liquid crystal display technology in 2000, has received ?£640,000 (about $1.2 million) as the first part of a ?£2.86 million (about $5.4 million) funding round, according to a Silicon Fen Business report.
The company has chosen to focus on shelf-edge displays in supermarkets that can be altered electronically.
Prelude Trust plc is investing in ZBD along with QinetiQ Ventures, The Dow Chemical Company and TTP Ventures. As a result of the investment Prelude holds a 33 percent stake in ZBD (Malvern, England), which has raised ?£14.9 million (about $28.3 million) with Prelude having invested ?£5.6 million (about $10.7 million), the report said.
ZBD would use the additional money to develop a leading position in retail signs based on its bistable LCD which only needs power applied to change the configuration, the report said. ZBD was a spinoff from the U.K. government-owned Defence Research Agency, which eventually became the privately-owned Qinetiq.
ZBD received ?£497,000 (about $940,000), from Prelude Trust plc as the first part of a ?£2.7 million (about $5.1 million) funding round in January 2006. That cash was earmarked to fund an increase in production capabilities in China, a manufacturing cost reduction program and further application development. ZBD has used Hong Kong-based Varitronix Ltd. as a manufacturing partner for the supermarket shelf-edge price signage products in the past.