LONDON Imagination Technologies Group plc has licensed its mobile TV IP platform to Mavrix Technology, Inc., a fabless semiconductor company developing a complete system-on-chip (SOC) solution for the mobile TV market.
Mavrix (Newport Beach, Calif.) is a relative newcomer to the increasing number of companies including both startups such as Siano Mobile, Frontier Silicon and DiBcom and established players such as Texas Instruments and NXP addressing the nascent market.
The company has a subsidiary in China, Shanghai Mavrix Electronics, that focuses on providing highly integrated MDTV chipsets to the multimedia mobile phones market.
Its first product, the MV6600 is a low-power terrestrial DAB / DMB device that integrates baseband demodulation, video, and audio decoding capability within a single chip. The part can receive and decode T-DMB TV broadcast carrying H.264 video and MPEG-4 BSAC as well as AAC audio formats. In addition, the MV6600 can receive and decode various audio standards such as MPEG-2 Layer II used in DAB standard as well as MP3 format.
Imagination (Kings Langley, England), which specializes in graphics processor cores, has been licensing its mobile IP platform for a number of years and announced last year its Vigo platform that can support DVB-H, T-DMB, and DAB mobile TV and audio standards.
Vigo is based on the Universal Communications Coprocessor mobile signal processor, which provides PHY layer demodulation, and integrates hardware to support the DVB-H Link Layer and an MTX embedded controller for system housekeeping.
David McBrien, VP of Sales, Imagination Technologies said: "An efficient, low-power SoC device is key for companies expecting to succeed as the mobile TV market develops. We are pleased to be working with Mavrix, a company with a strong vision of how to develop competitive mobile TV SoCs, to bring a mobile TV receiver to consumer devices."