However, the company says its technology has the potential to be applied in many other sectors, such as interactive television, accessibility design, market research, medicine, and security.
"Computer games have evolved dramatically, but the way players interface with a game has remained more or less constant. Innovations in this field have been extremely successful but few and far between," said Ed Fries, board director of Emotiv. "Brain computer interface technology presents an opportunity to revolutionize the gaming experience."
Fries was formerly at Microsoft where he was a founding developer of Excel and Word and then created the software giant's Game Studios and was heavily involved in the X-Box games console project.
The company says the EDK enables game developers to attach dozens of specific thoughts and emotions to many different actions in their game. For example, they can enable players to move an object in a game without the use of a keyboard or joystick, make their character smile when they smile, or require that a player stays calm in order to ensure his or her character remains undiscovered in a stealth game.
The kit includes three application development suites: the Expressiv can identify facial expressions in real-time, allowing developers to create characters that respond to the expressions of the player, such as smiles and winks;
the Affectiv suite measures players’ discreet emotional states, allowing a game to respond to the player’s emotions, such as excitement or calmness;
and the Cognitiv detects players’ conscious thoughts, enabling them to move or manipulate objects just by thinking about an action, such as push, pull, lift or rotate.