MUNICH, Germany Electronics distributor Nu Horizons opens a subsidiary in Munich. From here, the company plans to serve Germany and its eastern neighbor countries.
The US-based distributor who already has expanded its activities to the Apac region and in Europe maintains a logistics center in Coventry, UK, comes to Germany with ten franchise partners initially. Among them are Xilinx, Anadigm, Nordic Semiconductor and RF Monolithics. Over the current year, the company plans to extend its product spectrum.
For Nu Horizons president Dave Bowes, the move to Germany is a major step. "The trend in Europe goes towards fewer distributors", he said. Thus, he expects the competition to heat up. However, since Germany represents the largest single market in Europe, the company chose to launch the Munich subsidiary with a strong headcount of 22 persons, with former Azego managing director Thomas Reisinger as the supervisor of the subsidiary.
The best business opportunities Bowes sees in industrial, automotive and medical electronics markets, he said. Despite production increasingly moving to Asian and Eastern European countries, he sees growing design activities in Germany and the UK. The Eastern European countries are already in the starting blocks: "These countries including Russia will not only be the place for cheap manufacturing services. They become increasingly interesting as design markets," Bowes said.