MUNICH, Germany In the German media, the hype about the iPhone is running as high as everywhere else - despite the fact that Europeans will only be able to buy the gadget later in the year. However, a market poll documents a sober attitude with respect to Apple's latest coup.
In a representative telephone poll, market researcher Marketing Partner documented that only a tiny minority of .4 percent of the persons questioned were determined to buy the iPhone. With 16.5 percent of interviewees knowing Apple's announcement, this means that about 2.4 percent of the persons knowing the iPhone were determined to buy it.
Another 2.9 percent of the interviewees said they were inclined to buy the device but had not yet made a decision. 5.5 percent were unsteady, 16 percent said they would "rather not" buy it and 72.5 percent said they certainly would not be interested in getting it.
Of the persons interested in acquiring one of the chic new phones, 22 percent attributed their interest to the design, 20 percent to the functionality. For 14 percent, the user friendliness was the decisive factor while 10 percent said they would buy it because of its social image.
The most mentioned reason not to buy the iPhone was the price - after all, market watchers here expect it in the range of 500 to 600 (about $670 to $800) - and only in connection with a mobile phone contract over 24 months. Usually, this category of contracts in Germany comes with high-end handsets at relatively low prices since mobile providers heavily subsidize the phones.