LONDON Avnet subsidiary Silica is to distribute Seoul Semiconductor's complete line of LEDs and solid state illumination products in Europe.
Seoul Semiconductor recently introduced several innovative LED technologies, amongst them "Acriche", said to be the only semiconductor light source capable of running directly from household AC power without the need for additional converters.
Acriche sources incorporate what Seoul says are the brightest single-die white LEDs, which are expected to replace conventional light sources such as fluorescent or incandescent lamps.
Both Seoul and Silica suggest the Acriche devices will find applications in commercial and residential buildings, for portable lighting, in TV and computer displays and the automotive sector, as well as by designers and makers of traffic signals, handsets and signage.
According to Miguel Fernandez, Silica president, the distributor plans to have a strong emphasis on the Illumination market in the future "and the partnership with Seoul marks a major development in our product strategy."
Yanghee Han, managing director for Sales and Marketing, Seoul Semiconductor. added "We selected Silica as our strategic partner in this venture for several important reasons. First is their broad reach into many market sectors; second is that Silica has demonstrated its strengths in terms of demand creation and engineering services and of course, their extensive offering of related semiconductors and supply chain services."