LONDON Struggling processor maker Advanced Micro Devices Inc. (Sunnyvale, Calif.) has been advertizing a Web site called "AMD Break Free" set up to document the company's battle with rival Intel Corp. (Santa Clara, Calif.).
The Web site, originally created in 2005, is described in the advert as being to the place to "read for yourself the truth about Intel," and leads on the news that the the European Commission has charged Intel with anticompetitive practices.
The Web site, breakfree.amd.com is structured like a mini news site focused on antitrust enforcement, competition, public procurement and court news concerning the two processor makers.
In the old days if you had a message you wanted to get out you bought advertising. To draw attention in more recent times you wrote a press release and relied on somebody else to buy the advertising to sustain the independent media that might carry your message. Now, it seems, it is a good to idea to create a message-specific Web site to get your press release and message noticed - but then you have to advertise with Google to get people to visit your Web site.
Oh what a tangled web!