MUNICH, Germany Apple and Volkswagen are considering a cooperation, aiming at a completely novel car concept, writes Financial Times Deutschland in its online edition. With the move, both company aim at attracting young customers.
According to the FTD report, a Volkswagen spokesperson acknowledged negotiations between both companies. The report speculates that the talks could aim at a joint 'iCar' product as an extension to Apple's product nomenclature.
Volkswagen CEO Martin Winterkorn and Apple CEO Steve Jobs have met a few days ago in California for concrete cooperation talks. The Volkswagen spokesperson was quoted saying that the negotiations will be continued and that there are 'lots of ideas, but no specific plans".
According to the report, Volkswagen plans an unconventional sub-compact that will be sold at a price of about 6000 (about $8160).