LONDON There's a significant difference between broadcast television and YouTube.
To get your ads on broadcast television you have to pay somebody, and most of the viewers tune out when the ad appears – they change channels, fast forward the tape or go to the kitchen. In contrast, you don't have to pay to get your ad on YouTube and millions of geeks, or at least thousands, beat a path to your ad.
Intel is becoming increasingly savvy when it comes to ways of using the media. The only problem is you may have to take an ad in some well-read media to let people know where the free ad can be viewed.