LONDON Fabless semiconductor group Nordic Semiconductor (Oslo, Norway) is stepping up efforts to get its ultra low-power devices designed into North American designs.
It has appointed SC Cubed, an established technical sales rep specialist in Southern California to complement its existing sales force in the area.
About a quarter of U.S. design decisions focusing on 2.4 GHz ultra low-power wireless design-in are made in and around Southern California, the companies say.
Nordic also has two distributors in the U.S, Symmetry Electronics and Nu Horizons, reporting to Nordic's regional sales manager John Leonard, who is based in San Jose, California.
SC Cubed is a 28-year old specialist that takes full responsibility for the entire design-in cycle and will often track design win projects offshore to manufacturing hubs like Asia as they reach maturity. "You don’t just sell a ULP RF transceiver to a tier one U.S. electronics company by telling them it's the world best part and walking away," says Chris Skipworth, the Nordic account manager at SC Cubed.
"You have to prove it – often via in-depth technical trials – and that includes having the technical expertise to fast track customers through any of the inevitable but routine technical design queries and issues that may arise along the way".