LONDON The holiday season just passing was expected to be the least electronic for at least three years, according to an EE Times Europe poll.
Readers were asked what sort of holiday buying season the industry was heading towards. While 27 percent said it would include strong spending on electronic goods 35 percent said the spending on electronics would be weak and 38 percent said spending would be restricted largely to food and drink.
Confidence slump probably represents a much longer-term low point but EE Times Europe has been asking the same question only since 2006.
In 2006, the time of the iPod boom, the question produced a bullish 55 percent response in favor of a strong seasonal spend on electronics, while in 2007 the question evoked a lower but still large 39 percent response. Similarly, those with the opinion that there would be weak holiday purchasing of electronics went from 23 percent in 2006, to 29 percent in 2007 and up to 35 percent in 2008. Those voting for spending on epicurean delights moved from 22 percent in 2006, to 33 percent in 2007 and on to 38 percent in 2008.
The vote is a "straw poll" with a self-selecting audience. The next poll asks readers to consider how R&D spending will fare in 2009. Readers can vote in the left-hand column of the EE Times Europe .