LONDON Worldwide mobile phone sales totalled 269.1 million units in the first quarter of 2009, a 8.6 percent decrease from the first quarter of 2008, according to market analysis firm Gartner Inc. (Stamford, Connecticut).
In terms of ranking Nokia remains top with 36.2 percent of the market compared with 39.1 percent of the market in Q1 2008. At the same time second placed Samsung moved forward to 19.1 percent from 14.4 percent and third ranked LG went from 8.0 percent market share a year ago to 9.9 percent allowing it to push Motorola down into fourth place. Motorola mobile phone market share fell to 6.2 percent from 10.2 percent in Q1 2008, Gartner said.
"There were some signs of a recovery in markets such as North America and China, but overall sales in the first quarter of 2009 registered the biggest quarter-on-quarter contraction since Gartner began monitoring the market on a quarterly basis in 2001," said Carolina Milanesi, research director for mobile devices at Gartner, based in Egham, England. "This was also the first time the market contracted year-over-year during the first quarter, a period traditionally helped by strong seasonality in the Asia/Pacific market."
"With inventory-reduction efforts expected to continue in the second quarter of 2009, although to a lesser extent than what we have seen so far, and better-than-expected figures for the first quarter of 2009, we remain confident that overall sales to users for 2009 will remain considerably higher than the sell-in that many vendors are expecting," Milanesi said. "Device vendors will focus increasingly on smartphones, improved user interfaces and services to differentiate themselves and fuel consumer demand. We maintain our view that sales to users will decrease by about 4 per cent for 2009 compared with 2008, while sell-in will slow to around a 10 per cent decrease."
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