LONDON The graphics chip market is predicted to suffer its worst ever year-on-year shipments performance this year, to be followed by an amazing comeback in 2010, according to market tracker Jon Peddie Research (Tiburon, Calif.).
Global shipments this year are expected to reach 328.4 million units, down from 373 million last year (a 12 percent decline), and then increase to 398.9 million in 2010 (up by 21.5 percent), rising dramatically to 446.8 million graphics chip units sold in 2011.
"We believe the worst is over and Q3 will show recovery leading all the way through 2010, subject to seasonal adjustments,” say the researchers.
Portable devices such as notebooks, laptops, and netbooks will be strong growers, but they will not overwhelm desktops which are still seen as the preferred choice of platform for the power users and professionals.
Architectural changes like Intel's Nehalem, and new product introductions from AMD, ATI, Intel, and Nvidia are expected to be disruptive to the status quo and traditional market share of the suppliers, says JPR.
And the continued expansion and development of heterogeneous computing and GPU compute will stimulate growth in 2010 enabled by Apple's and Microsoft's new operating systems.
The researchers also suggest that new programming capabilities using OpenCL, DirectX 11, and Nvidia's CUDA architecture "will remove barriers to the exploitation of the GPU as a serious, economical, and powerful co-processor in all level of PCs".