LONDON ó Plastic Logic GmbH (Dresden, Germany) has delayed for a second time the
launch of its monochrome Que e-reader and cancelled existing orders.
A company spokesperson declined to say when the Que would come to market, but
confirmed that the company had cancelled pre-existing orders. Neither would the
spokesperson say whether engineering issues or pricing was the problem.
"The market is changing rapdly and we want to make sure the product is the
right product for our business customers," said a spokesperson. "We continue to
refine the products. We are anxious to get them to market as soon as possible,"
she added. The e-reader was originally due to go on sale initially in the United
States through a deal with the Barnes & Noble book store with units priced
at between $650 and $800 depending on whether it has 3G connectivity and the
amount of solid-state memory. After showing the Que at the Consumer Electronics
Show in January the commercial launch was scheduled for April but was
subsequently delayed until June 24.
However the launch of the iPad by Apple, with a color display and at a lower
price point may have undermined Plastic Logic's plans. Plastic Logic makes use
of an organic transistor active matrix backplane to drive a monochrome e-Ink
electrophoretic display. It was revealed in May that progress to a full-color
Plastic Logic display is set to take a couple of years, despite the fact that
the company has a color prototype working in its Cambridge R&D center.
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