PORTLAND, Ore. ó The first major consumer electronics maker to follow Apple's
iPad into the coming blitz of smart touchscreen tablets will be LG Electronics,
which announced its Optimus Series on Monday (July 5, 2010).
Kicking off the new Optimus brand will be LG's Android Tablet PC, along with
its intended iPhone killers, the Optimus-One and -Chic models. Later this year
rival Korean consumer electronics maker, Samsung, is rumored to also begin
delivering its intended iPad killer, code named the "Galaxy Tablet."
year's end, iPad work-a-likes will debut from every major consumer electronics
maker, each sporting the touchscreen user interface running variants of
LG gave only a few scant details about its Optimus series, except to say that
a range of 10 models--from budget to premium--would debut this year. Each will
include various combination of features not offered by Apple's iPad and iPhone,
and will run different operating systems (OSs), including variations of mobile
Linux, such as Android, as well as either Windows new Phone 7 OS or its older
Windows Mobile 6 OS.
Other manufacturers predicted similar grow paths for 2010 at the recent
Computex show, held earlier this month in Taipei, Taiwan where almost two dozen
iPad-like touchscreen tablet prototypes were displayed. LG, however, claims
that its touchscreen tablet will surpass these competitors with superior
performance as well as a thinner and lighter form factors (the latter of which
critics have complained about with regard to Apple's iPad).
LG, like the rest of the consumer electronics industry, is following the
model taken by competitors when the iPhone was announced by Apple--namely, to
immediately clone the Apple device (this time the iPad), then follow with a
variety of models at different price points, and with different feature sets,
aimed at luring consumers away from Apple's one-size-fits-all approach. That
strategy worked against the iPhone, since Android-based
smartphones are now reported to be out-selling the Apple original, some of
which are virtually identical in appearance to the iPhone.
LG claims to have done extensive market research to identify the capabilities
that consumers desire in a smart mobile device, claiming that "ease of finding
information is the top motivator," along with fast response and user
LG'S new Optimus line of smart consumer devices will also include new
smartphones, the first of which is its "Optimus One with Google" for
technophiles and the Optimus Chic for technophobes--both of which will debut
soon using the latest Android 2.2 (Froyo) OS.
The Optimus smartphones have been integrated with Google's Android
Market which mimics the highly successful Apple App Store but for
smartphones running the Android open-source OS. The Optimus One will also
include the iPod-like multimedia capabilities for playing music and viewing
mobile video. The Optimus Chic features sleek design lines that LG hopes will
lure techno-phobes into joining the mobile Internet craze.
Related links and articles:
Panel: Smart consumer
devices market to explode
How to make next-gen
media tablet an iPad killer
Computex peers into
the future of the touchscreen tablet