SAN FRANCISCO—With product offerings from all leading TV vendors now available, shipments of 3-D TVs are expected to reach 3.4 million in 2010 and grow to 42.9 million in 2014, according to market research firm DisplaySearch.
Based on this forecast, 3-D TV market penetration is expected to grow from a 5 percent share of total flat panel TVs in 2010 to 37 percent in 2014, according to the firm's latest report.
"TV manufacturers have managed to launch products very rapidly. We have seen a full range of 3-D TVs in sizes from 40 inches to 63 inches already available, and without a doubt, there will be another wave of new products at the IFA show in Berlin in September," said Paul Gray, director of TV electronics research at DisplaySearch, in a statement.
Paul Gagnon, director of North America TV research at DisplaySearch, said only Panasonic and Samsung launched 3-D TVs in the U.S. in the first half of 2010. "Based on early indications, the launch of 3-D TVs is similar to Samsung’s rollout of LED LCD TVs at the beginning of 2009, albeit at a slightly slower pace," Gagnon said. "This would be in line with our forecast of just over 2 million 3D T-Vs shipped in North America for 2010."
Despite the forecasted growth for 3-D TV, content remains limited to a small number of movies and a few sports events on pay TV, DisplaySearch said. Hit movies that were offered in theaters in 3-D, such as Avatar, will not be available for 3-D TV this year, DisplaySearch (Santa Clara, Calif.) said.
The low market penetration of Blu-ray players, and especially HD broadcasts, outside of North America and Japan also affects content availability, DisplaySearch said.