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ARM makes market moves in Brazil

9/20/2010 10:34 AM EDT
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Neo10
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re: ARM makes market moves in Brazil
Neo10   9/21/2010 9:36:38 AM
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I would be much surprised if this has a profit generating motive. This is more like a long term strategy of having students/engineers there get exposed and well versed with the ARM processors. Creating a grass roots level technology awareness.

yalanand
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re: ARM makes market moves in Brazil
yalanand   9/21/2010 6:20:02 AM
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I am sure ARM has studied the market very well before foraying into Brazil. BRIC countries will be critical for all companies simply because they account for major youth population.

alan.varghese
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re: ARM makes market moves in Brazil
alan.varghese   9/21/2010 2:04:38 AM
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Brazil is the 5th most populous country, as well as the 5th largest in land area with rich natural resources. The World Soccer will be there in 2014, and the Olympics in 2016. So there is huge growth potential for embedded systems in everything from broadband and consumer electronics to energy, healthcare, telecommunications, and transportation. In addition, the country all the way to the President has outlined their plans to build a chip industry in the country. As far as crime etc. is concerned, some of that will improve as its citizens enhance their standard of living. And ARM is no stranger to doing business in developing economies.

goafrit
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re: ARM makes market moves in Brazil
goafrit   9/20/2010 9:31:11 PM
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Few years ago, they invested millions and got Cadence to train a new generation of their youth on microelectronics. The country is bold and very dynamic.

ROBERT.CLARK
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re: ARM makes market moves in Brazil
ROBERT.CLARK   9/20/2010 7:39:12 PM
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I have personally been on several trips to Brazil over the past few years and never felt unsafe travelling around the country or in the city. Granted I didn't go into any of the slums (favelas), but I think elPresidente must never have been there and is just working off what he saw in a movie somewhere. Foreigners travelling in Brazil do not typically go with armed guards, and I have personally ridden the metro, taken buses, taxis, etc. and walked around the city (Sao Paulo) with no problems. If anything there are more police there than in the US. I use the same precautions in Brazil that I use travelling in Europe or Asia, and have never had a problem- mainly I use my common sense and a money belt. I can't see what elPresidente fears so much.

Tunrayo
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re: ARM makes market moves in Brazil
Tunrayo   9/20/2010 7:28:20 PM
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No doubt security is a significant obstacle to economic development.However, ARM aims to profit from personal tech devices sold to individuals. As long as these individuals have sufficient purchasing power, ARM should achieve its financial goals.

elPresidente
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re: ARM makes market moves in Brazil
elPresidente   9/20/2010 7:04:56 PM
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Any place (like Brazil) that requires foreigners to travel in armored cars and with bodyguards is not going to succeed at anything close to the growth rate that the PowerPoint jockeys suggest they will. IMO, the only ARMs that will be bought in any volume in Brazil are AK-47s for personal protection.

krisi
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re: ARM makes market moves in Brazil
krisi   9/20/2010 5:13:37 PM
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Brazil has entered big 20 club, has Olympics scheduled, suddenly has active foreign policy beyond South America, it just feels like time has come for Brazil to make a big move in semiconductor insights. Anyone following Brazilian market would care to comment? Kris

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