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Teardown finds Cypress, STMicro in new iPod nano

9/27/2010 11:48 PM EDT
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cpns
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re: Teardown finds Cypress, STMicro in new iPod nano
cpns   10/7/2010 8:55:13 AM
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@Subra: "This leaves the product company to just interconnect chips together and put in software" That is rather missing the point that the software *is* the product. Don't underestimate the and value-added that software brings to a product, or the effort required to develop it. Yes; I am a software engineer!

Subra0
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re: Teardown finds Cypress, STMicro in new iPod nano
Subra0   10/5/2010 8:15:15 AM
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Great Point eewiz ! The chip companies actually do all the innovative circuit design and integration (infact all these are demanded by companies such as Apple). This leaves the product company to just interconnect chips together and put in software. The chip companies are inturn squeezed on pricing for all their innovation ! subra

prabhakar_deosthali
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re: Teardown finds Cypress, STMicro in new iPod nano
prabhakar_deosthali   9/29/2010 6:48:15 AM
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Glad to read that the CYPRESS chip has got entry into IPOD. Over the years CYPRESS has been promoting its CAPSENSE technology and looks like it has borne fruit. CYPRESS's effort in configurable SOCs is also commendable.

yalanand
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re: Teardown finds Cypress, STMicro in new iPod nano
yalanand   9/29/2010 6:47:40 AM
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This is definitely a design win for cypress. What made Apple to choose cypress over TI and Broadcom? Is it only the cost factor ?

eewiz
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re: Teardown finds Cypress, STMicro in new iPod nano
eewiz   9/29/2010 6:22:44 AM
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Am always impressed by the profit margins Apple HW command. 43.73 + 1.37 + ~20 (Logistics+Retailer Margin) makes the total cost @ ~65 and they sell the 8GB version for 149$. Chip designers/companies gets peanuts and Apple gets all the glory and the money.

Gobi.C
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re: Teardown finds Cypress, STMicro in new iPod nano
Gobi.C   9/29/2010 4:46:19 AM
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Apple always focus on the just 20 percent of the features which is used 80 percent of the time on any ipod and it makes it the best and it works simply always When compared to any other products loaded with lots of features and we struggle to know how to use it.

GREAT-Terry
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re: Teardown finds Cypress, STMicro in new iPod nano
GREAT-Terry   9/28/2010 4:34:46 PM
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This is a very successful business model and that's why Apple is so successful. Selling lots of features at bloody low price finally just can't make profit and the company can't last long.

elctrnx_lyf
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re: Teardown finds Cypress, STMicro in new iPod nano
elctrnx_lyf   9/28/2010 10:24:27 AM
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As we have seen all along apple sells the looks more than anything. They aren't going beyond any great technical features but only simple and elegant looking electronic products that perform the basic functions. They can sell even a 1$ USB cable in cool white box for a price of 20$.

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