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Nokia gives 'green' award to ST

10/1/2010 04:11 PM EDT
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kdboyce
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re: Nokia gives 'green' award to ST
kdboyce   10/1/2010 8:58:08 PM
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This announcement closely parallels the time frame for the Media and Marketing industry's Green Awards 2010 for Creativity in Sustainability. See http://www.mladiinfo.com/2010/06/26/green-awards-2010-for-creativity-in-sustainability/ From that website: The general judging criteria will cover the following aspects: - The overall quality of submission - The degree of originality and innovation in the creative concept - The quality of the creative execution specifically in terms of visual elements such as typography, art direction, illustration, etc. - The currency of the subject of the entry in relation to sustainability - The evidence of the positive sustainable impact of the campaign in terms of environmental, social and economic benefits. Previous winners include Nokia, Marks & Spencer, UNEP and Do the Green Thing. I am not placing any great value on the awards issued from this site as I really don't know much about them. However, with Nokia as a previous winner, they may have taken the idea and expanded it to their supplier. And yes....Nokia and ST do have a close relationship.

Silicon_Smith
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re: Nokia gives 'green' award to ST
Silicon_Smith   10/1/2010 6:49:10 PM
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Actually, I remember Pistorio for his green ways. Not that Nokia would be insincere now, but I would still like to know once more how a company gets to deserve a Green award.

elctrnx_lyf
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re: Nokia gives 'green' award to ST
elctrnx_lyf   10/1/2010 6:31:16 PM
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Not sure about the specific measures that is taken by ST Micro other than the sustainable business with Nokia for Many years. May be there is few important components from ST Micro sitting in all the Nokia mobiles.

Silicon_Smith
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re: Nokia gives 'green' award to ST
Silicon_Smith   10/1/2010 5:14:34 PM
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I would like to know what specific measures STM pursued to earn this credit from Nokia. As I see, almost every big name in the SemiCon industry has a "green" flavour to their CSR initiatives!

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