The media landscape has been transformed, and EE Times is changing with it.
We are embarking on a bold new editorial initiative that will better serve our readers while solidifying our status as the global electronics industry’s must-read.
Our newest publication, EE Times Confidential, is a subscription-based intelligence report delivered to subscribers in the PDF format. EE Times Confidential will dig deep into the business and technology issues important to decision-makers — deep enough to unearth frequent surprises and the occasional shock. Better yet, our editors and contributors will enhance their reports with insights that make them more accessible and useful to the executive readership of EE Times Confidential.
Initially a monthly publication, EE Times Confidential will begin twice-monthly publication in the second quarter of 2011.
Our veteran editorial staff will develop a monthly “big idea” that provides subscribers with “actionable intelligence” about an electronics industry that is changing at a dizzying pace. We will also survey the “Lay of the Land” for emerging market segments, discussing potential investments and new opportunities to leverage current technologies. We’ll also track venture capital markets and provide readers with proprietary market data about global markets.
We understand there are too few hours in the day for our readers. Therefore, our exclusive “EET on the QT” section will present in a concise manner some of the industry chatter we’ve picked up — and verified – including personnel changes and business moves. And we’ll tell you what it all means. We will report the information you need, then place in the context of a rapidly evolving marketplace.
“We’ve developed EE Times Confidential as a fast-moving vehicle for our editors to advance our stories and dissect industry developments. We’re going to refine this raw material so that subscribers, the leaders in our industry, can do something with it and make something out of it,” said Junko Yoshida, editor-in-chief of EE Times.
EE Times Confidential represents a new standard in technology journalism, packed with the news and data that can’t be found in a fishing trip on the Web.
We encourage you to give us a try. We pledge to make it worth the investment.
History has shown that the current "free advertising based publication" can be difficult to maintain profitably enough to survive. This may be a good "model" for the future. The true test will be the value it brings to the subscriber basis. The pricing vs. value will be a key for these fiscally conservative times. There are many research firms that provide a similar approach, and will now see you as competition, so information gathering and sharing may be stifled. Best of luck! We readers (and your competitors, old and new) will be watching closely!
This is something very different initiative being taken by EETimes. As per my best of knowledge this kind of publication will be happening for the first time in the industries and will help the decision makers a lot.
Kudos to EETimes for their new endeavour. I wish to read and digest these editorial comments well. I suggest them to tell more about new evolving industry after a decade or health of current industry after decade.
Whao! This sounds great. At least several non relevant issues will be filtered out. I hope that this publication will focus on unearthing frequent surprises and occasional shock while placing the embedded system engineer at the forefront of leading edge technology.
I look forward to this great publication in addition to the outstanding performances and contributions of EETimes publications to the embedded Systems and Design Engineering communities.
This is great news especially coming so soon after the launch of the new eeTimes.com. You have been very busy! I welcome the new publication.
Also, let's not discount press releases too much. For a public company they are often the source of breaking news.
Thank you for all the comments here. We will take your suggestions to our heart.
No, LarryM99, this is the product developed specifically to cover things that are NOT said in press releases.
I hope all of you can download a sample issue and see it yourself.
In-depth analysis is a good thing, but it has to be independent. If this is just another channel to rehash the press releases from advertisers then it will not be all that interesting. If, on the other hand, it maintains the independence to comment candidly on the industry then I believe it will be much more interesting.
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